The NÜRNBERGER Versicherung refines its brand identity


Clear, easy, solid – the way, the NÜRNBERGER Versicherung plans to publicly present itself in the future. These brand attributes become visible through a new appearance.

The new corporate design is a further development of the former brand image. The Nuremburg castle Kaiserburg is still the core element oft he logo, but is now more stylized. The new trademark now connects heritage and modern days. Besides a now optically contemporary color world the slogan was refined as well: The NÜRNBERGER Versicherung still promises its customers ›Schutz und Sicherheit. Seit 1884.‹.

The new corporate design was developed by the branding agency Martin et Karczinski, which is the insurances corporate lead agency since September 2016. ›The agency has an excellent reputation and convinced us with their holistic approach to brand strategic projects‹, explains Dr. Karoline Haderer, Marketing manager at the insurance.

The NÜRNBERGER Versicherung is going to introduce its new appearance step by step in the coming year.