Conscious Growth
From rational technology innovator to emotional community-centric power brand
In a holistic repositioning process, we defined a new brand identity, articulated a compelling communicative idea, and activated the community to elevate sonnen's success story to the next level.
The battery solution market is highly innovation-driven and price-sensitive, while also being an emotional matter for households and their neighborhoods.
Through a highly differentiating approach, we fostered emotional engagement and built trust on a rational foundation, with the connected community as the centerpiece and an invaluable asset for the future.
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