The goal
To support growth and internationalisation through identity-based brand management.
The challenge
To increase awareness and desirability beyond established markets and target group milieus.
The task
Transformation of the brand from a German design brand to an international lifestyle brand.
The strategy
A sharpened brand identity as an offer of identification internally and externally.
The strategy
New identity-based codes as the basis for brand leadership in a product-driven market.
The experience
We evoke interest through inspiring storytelling.
The experience
We make our mark through iconic images.
The experience
We convince through intelligent information.
