Gründer und Geschäftsführer
Peter Martin

»Because what we do in the present becomes our memory in the future, we should shape things accordingly. Shaping things is far more than design: shaping things means making an active contribution to society. Ultimately, we change brands so that brands can change the world!«

Peter Martin, Founder and CEO

Peter Martin has a weakness: he has high ideals and is seldom prepared to abandon them. The brand strategist, lecturer and author was born in 1970 in Lahr. After studying art and media sciences, he followed his passion for design by studying Communication Design at the Konstanz University of Applied Sciences. The brand strategist’s publications include, in collaboration with Daniel Karczinski, the book ›Branding Interface: conversation about brand communication of tomorrow‹ in which he looks in depth at communications models. Before founding Martin et Karczinski 15 years ago, Peter Martin worked in leading design agencies in Switzerland and in the USA. Within Martin et Karczinski, he is responsible for overall strategic issues, creation as well as strategic brand consultancy. His focus is on growing the agency and on directing the whole group and MetK Munich. Peter Martin lives in Munich with his wife Ancilla, his children Aurica, Henri, Julius and Paul and his dog Loki.