»We are very happy to have the co-initiator of the Annual Report Symposium (›Geschäftsberichte-Symposium‹) back on board«, says Reto Schneider, founder of CCR (on the right in the picture). Reason for this is that the Center for Corporate Reporting will now be able to strengthen their presence in the DACH-region (Germany, Austria, Switzerland), with Martin et Karczinski being one of the biggest and most innovative brand agencies in the area.
This new partnership has a personal background: Daniel Zehnter, CEO of Martin et Karczinski Zurich, has been maintaining a close relationship with the CCR and the Annual Report Symposium for many years. He turned the agency that he founded 25 years ago into one of the most renowned annual report institution in Switzerland. The idea to found the Annual Report Symposium eight years ago, together with Dr. Joelle Loos and Reto Schneider from Neidhart+Schön, came from his experience with over 200 annual report projects.
For the brand of a responsible business it is very important to show the different stakeholders in a conclusive, comprehensible and appropriate way, how the company is doing with the chosen strategy. The more coherent this strategic story, the more the reporting supports the company’s reputation and strengthens the brand as the most important intangible asset. Martin et Karczinski understand themselves as holistic consultants. With their approach »be.yond« the agency consults companies in their reporting and shows, how the annual report can add to the communication strategy of the business and supports the brand. Next to Daniel Zehntner, the customer can rely on Creative Director Thomas Wolfram. He has been a member of the Swiss Annual Report Rating (Schweizer Geschäftsberichte-Rating) for many years.