Mittelbayrische Zeitung: Digital Director Klaus Kallenbrunnen talks about the reinvention of trade through E-Commerce

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»Customer journey – a marketing term that describes the customer’s path to the product. This journey takes place online in 64% of cases, even if the final sale is made offline.

Klaus Kallenbrunnen, Director Digital Business at the Munich based brand agency Martin et Karczinski, says: ›E-Commerce will reinvent stationary trade.‹ What the E-Commerce strategist means with that is the further development of multi channel trade to cross channel trade to omni channel trade, which connects specialist trade with online shops and allows the customer to use both integratedly.

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