On 1 September 2016, Achim Wirtz took the management of Strategic Consulting at Martin et Karczinski, Zurich. As partner of the Munich and Zurich-based consultancy for brand strategy, corporate identity and design, he will work with Managing Partner Daniel Zehntner to further drive expansion of the Martin et Karczinski office which was established at the beginning of 2015: »What connects me with Martin et Karczinski is the conviction that each brand needs more than a strategic basis, and that can only be developed from the substance of the company. Analytical thinking, innovative ways of working and high quality in strategy, communication and design are the keys to developing brands that are developed by people, and are successful with people.«
Achim Wirtz (58 and married) has more than 30 years’ experience in the fields of brand strategy, corporate communication, brand management, organisation development and crisis management in Switzerland and in international markets. As well as a degree in business management and psychology from the University of Munich, he completed a postgraduate course in organisational development at the management centre in St. Gallen. Achim Wirtz has lived in Switzerland for more than 30 years. His roles have included as a partner in leading management consultancies and global agency networks. He has worked as a partner and on the administrative board of the Wirz Group, built up BBDO Consulting Switzerland, and until April 2015 was partner and member of the European Leadership Team at Prophet Brand Strategy with responsibility for the Swiss market.