Are you a man or a mouse? Daniel Zehntner provides the answers in his MCBW talk about annual reports

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Annual report: mandatory exercise or brand ambassador
If you want to stay competitive, as a company you have to communicate consistently with all your stakeholders. Corporate reporting is of particular importance: complying with ever increasing regulatory requirements – and at the same time meeting stakeholders’ demands for transparency and clarity – is a herculean task. You can see it as a mandatory exercise, or as an opportunity. View it as an opportunity, and brands can unfold powerful potential.
Daniel Zehntner, Managing Partner and CEO of Martin et Karczinski Zurich will talk about this profitable potential at the MCBW at 7.30pm on Thursday 25 February 2016.

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